"If you're sad, add more lipstick and attack."
Coco Chanel's words above can reflect the love of many women against lipstick. In 2016, lipstick is increasingly in demand especially because of the matte lipstick trend.
Not infrequently, these women are ready to hunt lipstick matte brand to overseas, or at least buy in foreign websites online and spend hundreds of thousands to millions of dollars.
This matte lipstick hunt trend also can not be separated from the influence of Hollywood celebrities who participated in their favorite matte lipstick color. Who else is one of them if not Kylie Jenner famous for her solid lips nan sexy. Kylie is one of the people who contributed to make matte lipstick boom in 2016 with its nude colors.
Matte lipstick is a type of lipstick that can be dried when applied to the lips. He is different from its predecessor who is more creamy textured, sticky, and must be repeatedly repeated after a meal or a few hours of activity. Matte lipstick offers a more durable, waterproof, and more pigmented formula with just one sound.
Lipstick of this type is available in two forms, namely solid and liquid. In 2016, more famous matte lipstick is a liquid matte product. Almost every cosmetic label ends up producing liquid matte lipstick as it proves to be a series of the bestselling collections invaded by buyers.
Various well-known cosmetic brands issued their flagship matte products such as Anastasia Beverly Hills, Stila, LA Splash, Revlon, and many others. Local cosmetic brands also enliven the matte lipstick market. Call it Wardah, Mineral Botanica, Polka, and Purbasari.
In fact, the last product is called to have a stock void due to the extraordinary demand booming.
The packaging looks elegant, the colors are up to date, as well as the formula that contains antioxidants and vitamin E which can protect the lips from the sun makes this product selling well in the market. The price is also in the range of Rp30 thousand only, cheaper than many local brands, and of course much cheaper than matte brand lipstick abroad that can reach hundreds of thousands of dollars.
Brand The Celebrities
Consumer confidence lipstick enthusiasts to local products began to appear when Wardah was ranked first Top Brand lipstick position in Indonesia three years in a row. Starting from 2014 with an index of 13%, in 2015 with an index of 14.9%, and in 2016 this with a 22.3% index beat Revlon, Pixy, Viva, Sariayu, and Oriflame.
Beauty vlogger as well as make-up artist Rachel Godddard also commented on the enthusiasm of Indonesian society towards local lipstick brand. After Wardah and Purbasari got their own place in the hearts of junkies, other local brands sprang up and went ahead competing.
The enthusiasm of matte lipstick consumer enthusiasts who are turning to local products that are cheaper but not inferior to quality compared to these outside products are finally caught as a new business opportunity. Like Kylie who has a matte lipstick brand as the name implies, the Indonesian celebrities were competing to issue a matte lipstick product with its own brand.
For example Ussy Sulistyowati with his Dissy brand. Lipstick matte stretch Ussy offers 10 colors that can be tasted matte lipstick lovers. Just like Purbasari, Dissy lipstick at the beginning of its appearance had become a trend and very difficult to obtain. Not only in the queue list, the prospective buyers also have to wait for the color of dreams come up to a monthly count.
In addition to Ussy, a series of other famous names are also following in the footsteps of matte lipstick products. Call Inul Daratista with Inul Beauty, Aurel Hermansyah with Aurelloly, Valerie Thomas from Jeremy Thomas with VAL brand, Jessica Iskandar with Jedar Lipmate brand, and makeup artist Lizzie Parra with Lip Coat as their brand successfully poison the world of Indonesian frenzy.
Other popular matte lipstick brands are Soft Matte Lip Cream and Vivid Matte from Mineral Botanica, Chiffon Matte from Beauty Story-PT Graha Luxindo, Sueded Lip and Cheek Cream from Rellover Reaction, Matteness Lip Lacquer from Polka Cosmetics, and Creamatte Lip from Emina Cosmetics.
"Local products that can be thumbs up a lot, so make happy, such as BLP, I like Blody Marry and Persimmon Pie, Wardah, Mineral Botanica, and Purbasari number 81 is the most the best," said Rachel.
Trends 2017
For the next year, Rachel predicts the colors will remain in the hearts of consumers, and that will always be a trend in every era, however, although the colors of matte lipsticks that tend to vary from nude to dark have dominated the hearts of the junkies. This trend is predicted to end soon, in mid-2016, lipstick with glitter or metallic little by little mul
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